Primpstar
Demographics
Age: 21-45
Gender:
Female 68%
Male 32%
Income: Median $125,000
Occupation: Professional/Freelance/Business
Owners
Market Served: US, Canada. Future markets:
Europe and Asia
Our primary target is a
collection of beauty professionals including hairstylists,
makeup artists, fashion stylists, beauty and fashion photographers
who freelance behind-the-scenes in print, video, film and
creative entertainment industries. This constituency is internet-savvy
and are aware of self-promotional-driven success. Too busy
to hire agencies or graphic designers, they search for a
smarter way to promote their portfolios and are aware of
the benefits of advertising over the Internet to reach the
masses.
Primpstar is a perfect fit for your product if you
are targeting an audience with eral of these psychographics.
They are:
Internet-savvy
Professional
Self-promoters
On the edge of the beauty industry
Never Complacent
Ambitions marketers
Obsess over beauty products at night
and they crave new inspiration, new looks,
new products, new trends.
Our secondary target are those that
need to reach creatives in the styling community: Filmmakers,
Directors, Producers, Art Directors, Theater Production
Designers, Decision-makers and every man and woman
who needs a stylist for their specific beauty needs.
Back to Top |
Impressions Available
Our site shall generate a projected average of +1,000,000
impressions (page views) per month . Of these, approximately
90% offer placement for exclusive advertising. 10% will be
in-house advertising creative. These projected impressions
are based off of an ambitious online and off-line 2005-2006 Marketing
and PR plan.
|
