According to Colleen Jones, there are three things wrong with how persuasive design is currently applied:
1. It focuses on changing actions and behaviors though we all know that decisions are more or less based on opinion, attitude and emotion.
2. It doesn’t address content which can influence people’s thinking and motivate them to act
3. It focuses on optimizing design for conversion by pushing people along with sneaky tricks instead of motivating those with true interest
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